brianlidgardz

December 3, 2009

The world of Web Design and Graphic Design

graphicdesignThe world of web and graphic design is an ever changing landscape where the inhabitants have to continually strive to learn and perfect new skills as new technology evolves.  Much of it we can learn in-house or from vendors, but much of it we have to figure out for ourselves.

What follows is a list of some of the sources we use to keep up with developments and learn new skills.  Some of them teaches us something new, while others reinforce what we already know.  We don’t know everything, as much as we might like to believe we do.  Each website in this list offers us something, and they are included in this list in case they can help you too.

One of the most popular resources on the net for graphic design is Smashing Magazine, (www.smashingmagazine.com).  This is a well established site with a regular audience of web developers and graphic designers.  It has imparted knowledge since it began and continues that trend to this day with plentiful tutorials on web design, Photoshop and all the other toys we get to play with during the day.  The forum is remarkably quiet for a site so lively, but the information it contains is sound.

Next up is tuts+, (www.tutsplus.com).  This is another high quality site and one we use here in our office in Naples.  Graphic design at its best with high quality tutorials written by experts.  It is the hub for all of the Tuts+ sites and is great place to start when searching for information or inspiration.  The site is aimed at beginners and pro’s alike, but is more geared towards advanced users.  It leads off to subordinate sites like psdtuts, for Photoshop, aetuts for Adobe After Effects and so on.

Another useful site is called CreativePro, (www.creativepro.com).  This is another resource site aimed at existing graphic designers.  There are more categories and tutorials on that site than any sane person could read.  There is literally something for everyone here.  Beginners may find things a little hard going as most of the content is for advanced users, but who said design was easy?

Sitepoint is the last site we are going to mention here, (www.sitepoint.com).  This is another site aimed at experienced graphic designers or web developers, but has a lot of information and resources for the newcomer too.  Often there are other tips, like how to run the business side of things, or practical advice for clients and that kind of thing.  Sitepoint has been around a few years, just like Smashing and has built up a loyal and vocal fan base.  The marketplace is an excellent place to go if you have spare templates, JavaScripts or other stuff to sell too.

Those are just four of what I am sure are thousands of sites out there.  They each offer something different and are lively enough to keep us going back every week.  Hopefully they will give other Naples graphic design enthusiasts a hand up as they have done to us.

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Wireframing can be a very efficient and time saving element of your design process, by wireframing you get a quick feel for your design and save running into issues if you were designing on the fly.

For those who don’t know what wireframing is, basically its laying out a page without colour, images or anything else non essential to the design allowing you to get the basic layout down on paper or screen and allow the design to take shape from the ground up.

There is software for wireframing, and some of the paid options are pretty good, but in all fairness you can successfully wireframe using your image program (eg. Photoshop or Gimp) or even on a sketchpad or paper.

Below I have included 5 great articles about the process of wireframing and 5 downloads to help you wireframe on-screen without spending a penny!

To Read

Get Wireframing: The All-In-One Guide

Website Wireframing

SEO Wireframing

The ‘Boxing Glove’ Wireframing Technique

Better Perspective in WireFraming

To Download

Wireframe Icons

Free Photoshop Form Element Templates

Web Banner Templates

Photoshop Browser Templates

Free Photoshop Browser Templates

Here you will find links to our main website S3 Web Design, our SEO website SEO4all and soon our content management website (CMS) Desire Solutions CMS.

In this blog there are various useful links plus our story of taking web design on the road!! Until April 2010 we are travelling in an antique Bedford CF340 Campervan bringing web design to YOU! To follow our story subscribe to the RSS feed. It is an amazing way to live and we are loving it…

There are posts on useful online tools, SEO ie how to make your website appear higher in searches, news of new websites launched and other useful links.

We hope you like our blog and if so do please leave a comment but no more spammers please!!!!!

As designers, we all know that a minimalist design can achieve beautiful results.

Still, many designers have trouble creating one; either they have a hard time making a page with so few elements look good or the final result just doesn’t look “complete.”

There are many articles on the Web about minimalism and this article aims to help you achieve a minimalist design that is beautiful but not bare.

To top it off, we’ll present a small showcase of minimalist designs, so that you can analyze why some designs work and others don’t.

What Is Minimalist Design?

Minimalist design has been described as design at its most basic, stripped of superfluous elements, colors, shapes and textures.

Its purpose is to make the content stand out and be the focal point. From a visual standpoint, minimalist design is meant to be calming and to bring the mind down to the basics.

The design movement began in Switzerland and was then applied to a variety of media: graphic design, architecture, music, literature, painting and, more recently, web design.

Although minimalist design took off decades ago, the early days of the Internet did not show it. Even without the rotating logos, marquees and bright colors, website designs were cluttered and overbearing.

We’ll go over the basic principles of minimalist design. But even if you choose not to pursue a minimalist aesthetic, the lessons here can help you simplify your design, whatever your style.


Less Is More

As mentioned, minimalism brings the most important content to the forefront and minimizes distractions for the user. If a page has too many elements, the viewer will be confused about where to look or misinterpret the priority of each element. A minimalist design puts the focus squarely on the content.

Any splash of color on a black-and-white design, for example, is sure to get the user’s attention. The color itself becomes the focal point. Let’s look at a specific example:

You’ve probably seen this kind of design before: plain white background, one block of content and one graphic element.

The graphic element brings color, texture and shape. It is clearly the most important element on the page, and it defines the designer’s brand and identity.

With the complexity of this particular graphic element, more content on this page would have made it less noticeable, and less important. Keeping the content to a minimum, the designer has achieved the perfect balance.


How to Minimize Content

The first step to creating a minimalist design, or just simplifying a layout, is not simply to cut out most of the graphics, but rather to rethink the content and strip it to the bare requirements. Only then will the most important elements on the page achieve their intended effect.

Just as you would plan any website, write down what content you need: logo, introduction, navigation, etc. Cut out anything else that is not essential. Throw out as much as possible.

Below are some elements you probably do not need. Keep in mind that this is just a guide. Your exact requirements will depend on your particular design. Some of the items below may not be required for your website.

  • Icons or graphics for social media, or a social media section at all
  • Taglines and supplementary descriptions or introductions
  • “Featured,” “Popular” and “Recent” lists (including Twitter and RSS feed lists)
  • Pages with more than three major sections (e.g. “Introduction,” “About” and “Services”)
  • Secondary navigation pages.

The point here is not to make the website less functional, but rather to cut out unnecessary elements (and thus highlight the necessary ones) or to combine sections into a simpler layout (for example, by incorporating your social media links into the “About” or introductory section).

You could also divide content into separate pages, giving each piece of content more attention.


How to Simplify the Design

Now it’s time to simplify the design as much as possible.

Minimalist designs should have little texture, color, shape, lines, content or type. Go too bare, though, and the design will be boring. Rather than dumping everything out, give the design appeal by making just one important feature the focal point.

Choose what that focus will be, and keep the tips below in mind as you work through your design.


Use a Great Wireframe

In browsing the showcase section below, we see that some designers have added visual interest with subtle bursts of color, unique typography or interesting shapes. Perhaps the most important element they have all relied on, though, is a unique wireframe.

Creating a wireframe for such a bare page requires a bit of extra attention. With the correct wireframe, you can achieve the right hierarchy and organization and create visual interest.


To come up with a wireframe, follow these steps:

    • Decide on what content you absolutely need
    • In a list, prioritize the content
    • Sketch a few wireframes based on your list to experiment with the best visual hierarchy.

      When working out the wireframe, consider placement but also visual treatment. For example, if your logo has a color that you do not reuse elsewhere in the design, you have to account for that.


      White Space

      White space is practically synonymous with minimalism.

      No matter how creative you are with it, a minimalist design without plenty of white space is not really minimalist at all. So, be sure to add more white space around elements than you normally would.

      The space is needed to balance the few elements that will appear on the page.


      Balance, Alignment, Contrast

      While much of the load can be carried by white space and a good wireframe, special care should be taken with the fundamentals of design. The three biggest related to minimalism are balance, alignment and contrast.

      Be sure that your design adheres to these principles and that it does not need supplementary visual aids to look “finished.”

      Keep other basic design principles in mind, too. Review them and experiment with different options to achieve the best result. Check out “The Principles of Design” for more ideas.


      When Over-Designing Becomes a Habit

      Over-designing sometimes becomes a habit. No matter how hard you try to keep a design simple, it comes out messy and complex. To fix this, we must form new habits.

      Try reviewing the tips above before each project to keep them in mind during the process. Focus on developing one habit at a time. For example, work on reducing and simplifying the content before moving on to white space.

      If you find yourself in a tough spot thinking, “Something’s missing,” first try taking something out, rather than putting something new in.

      Every aspect of minimalism requires a different talent. Your designs will become simpler the more you put these principles into practice.

      Taking it further, once you have applied the techniques discussed here, look at the finished product and see if you can find ways to simplify the result even further.

      You could focus on areas that you were unsure of during the design process, and you could ask other designers to point out elements you may have missed.


      Minimalist Showcase

      Below is a brief showcase of minimalist designs. See how each of these implements the principles we have discussed. Also see which ones break our guidelines, and think of why they still work.

      1. James Day Photo


      2. Killswitch Collective


      3. Lonely


      4. DBushell


      5. XPD.no


      6. Toy NY


      7. Joshua Serbus


      8. Ah-Studio


      9. Symour Powell


      10. Icon Werk


      11. Neil Wilson Architects


      12. Non-Format


      13. Zaum


      14. Checkland Kindlysides


      15. Blumenthal


      16. Tink London


      17. Proud Creative


      18. Kimag


      19. Bernat Fortet


      20. All Day


      Some Trends

      As you can see, minimalist web design has some clear trends. Being aware of these trends helps us improve our designs in a number of ways.

      Not only are we able to take inspiration from the layouts that other designers have worked so hard on, but we can consciously break from these trends to forge our own innovative path.

      Let’s discuss a few of these trends in further detail.


      Black and White

      One of the most noticeable trends is extensive use of black and white. This is obvious enough: color should be simplified along with texture, shape and content. But it can be overdone these days and look a little boring.

      Look at a few websites that have defined colors in the showcase above, and see how they stand out from other minimalist designs. Also, think of how they manage to stay minimalist even with such strong use of color. Here’s one example:


      Interesting Typography

      Typography-based Web design is closely tied to minimalism.

      When designers have very little else to excite the user, they often seize on interesting typography. You could even go so far as to use typography as the sole visual element.

      This is a daring technique but still a trend in itself. Look for ways to make typography enhance the design while remaining unique.


      Flash

      A surprising number of minimalist web designs are Flash-based. With so little else for visual stimulation, a design could benefit from subtle animation (such as text fading in and out) without being overpowering.

      Also, Flash removes certain limitations in the design process. Unconventional wireframes, typography and other elements can be easier to achieve with Flash than by traditional methods.


      Wrapping Up

      Minimalist design comes in many forms, and yet we too often see the same form repeated. Trends can become overbearing, and we must fight the urge to imitate while understanding what it is about a trend that makes sense.

      In any case, minimalism can be beautiful and will be around for years to come, so learning some of its techniques can be incredibly beneficial, whether for your clients or for your own projects.

      And even if you’re not interested in the minimalist style, the lessons and principles involved can help you simplify your designs, which is always a good thing.


      Written exclusively for Webdesigner Depot by Kayla Knight.

      So, what makes minimalist design so effective, and when should we avoid it?  Please share your comments below…


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      Author's Description:

      Behind The Web Design provide web development solutions to all creatives studios and communication agencies.

      by – Damien Goubeau

      Web Technologies Smorgasbord —
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      Michigan jobs du jour: Detroit Zoo Web developer, plus industrial design, communications, engineering and sales positions

      By Sven Gustafson

      December 03, 2009, 10:51AM

      From Organic's Web site.• Window-replacement company Renewal by Andersen is hiring full-time sales people to cover the Detroit area on a base salary and commission basis. The company is accepting resumes only through Friday, Dec. 4, so act quickly.

      • Grand Haven product development firm Fredricks Design Inc. is looking for an experienced industrial designer.

      • The Detroit Zoological Society is hiring a Web developer to help design and maintain content on its Web site.

      • Valassis Communications Inc. in Livonia is looking for a project facilitator.

      • Ann Arbor's EOTech Inc. is looking for a mechanical engineering technician to provide lab support and assist in prototype builds.

      • Sensor manufacturer Balluff Inc. has listings for strategic account development and an automotive project manager in Detroit.

      • And creative agency Organic Inc. in Bloomfield Hills has openings for a contract marketing intelligence contributor, a marketing intelligence director, a strategy group director, strategy manager, a contract senior technical analyst, and a vice president for engagement management. Find them all here.

      • Leave your thoughts in the comments area below, which I regularly check. Or contact me directly at mijobsblogger (at) gmail
      (dot) com, or follow me at twitter.com/sveng.

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